See Me Be cosmetic compact

Brief Description

Product Details

See Me Be is the first refillable and interchangeable makeup compact for mobile phones. See Me Be adheres onto the back of a cell phone so that customers do not have to carry purses, cosmetics or mirrors to look their best on the go.

See Me Be redefines “mobile application.”

See Me Be’s patent-pending design includes a:
 Plastic compact with thermal double-sided adhesive so it won’t melt off of the phone. Dimensions are 1.9” x 1.3” x .22”, designed to fit on almost all cell phones, with and without a battery on the back.
 Concealed, slide-out plastic compact tray containing the makeup or skin care refill (called “recharge”). Scratch- resistant glass mirror on the outside for application.
 Range of interchangeable lip and skin product refills.
 Durable yet sleek design.

There is currently no other cosmetic compact designed specifically for a cell phones.

See Me Be has a razor-razor blade model that will encourage ongoing purchases of products.

Product Selling Benefits

The compact has not been reconceived in decades and its limitations in today’s world have thus not been addressed. The ubiquity and constant attachment to our cell phones has transformed the things we do on the go, e.g., using the phone as a timepiece. Yet, cosmetics companies are traditional regarding innovation in the sense of doing business differently and have not marketed a solution that marries the compact and our mobile behaviors.

The See Me Be launch will be targeted to teen/tween girls as they are never without a phone but like to go out without a purse, and always want to look their best. Total teen purchasing power exceeds $216 billion annually and 37% of teen girls use lipstick or lip gloss every day. Over 75% have cell phones and cell phone accessories are considered a fashion statement. See Me Be is optimally positioned to capture a significant share of this large and desirable market as well as the rapidly growing $680 million sunscreen market.

See Me Be’s mirrored, refillable accessories are a chic way to carry beauty products.