Product Details

The Magic Spicer uses rare-earth permanent magnets embedded in a plastic plate in order to attract transparent spice containers in auto-aligning fashion. The attachment forms self-sealing, so the container has no cap to screw. The plastic plate attaches to the cabinet by a peel-off double-sided adhesive tape (super-strong heavy-duty), so there are no holes to drill. Each container has a unique continuously-variable hole-size selector to accommodate spices of different particle sizes.

The Magic Spicer is a finished goods, ready for sale. The packaged product is manufactured by injection molding in a plastic factory in China. The lead time for manufacturing is about 2 to 3 months.

There are other magnetic spice racks on the market, without the ingenuity of the Magic Spicer. The Magic Spicer has a single colour (WHITE) at present, but the next generation will have BLACK as well.

The target market is all households, i.e., everybody who cooks in his/her kitchen. The Magic Spicer has market potential in DRTV sales, department stores, specialty stores, hardware stores, kitchen stores, grocery stores, etc.

The production cost of the Magic Spicer is comparable to existing magnetic spice rack products already in the marketplace. However, none of the competitor's magnetic spice racks has self-sealing and auto-aligning features as well as a continuously-variable hole-size selector.

Market research has been conducted by the Cooking Club of America, the publisher of the Cooking Pleasures magazine. The Magic Spicer passed the "Kitchen Tested Program" in flying colors with a high approval rating of 81 %.

Patents are Pending in the US and Canada