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Gravity Ring

Brief Description

The push-up is the single most efficient, most complete, and most effective upper body exercise. It is difficult for most because of the undue stress on the wrists, elbows, and shoulders during the initiation of the push up. The Gravity Ring is a revolutionary, lightweight, easy to use device that assists the user in the initiation and performance of push-ups, by diminishing the stresses on the joints while providing facilitated resistance training. The user places the padded ring under the sternum (breast bone) and pr

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Product Details

The push-up is the single most efficient, most complete, and most effective upper body exercise. It is difficult for most because of the undue stress on the wrists, elbows, and shoulders during the initiation of the push up.

The Gravity Ring is a revolutionary, lightweight, easy to use device that assists the user in the initiation and performance of push-ups, by diminishing the stresses on the joints while providing facilitated resistance training. The user places the padded ring under the sternum (breast bone) and proceeds to do a standard push up,

The Gravity Ring provides this partial assistance most people need to perform a proper push-up, and thereby, help them tone and strengthen the upper body efficiently, effectively, easily, and safely.

The Gravity Ring speaks to the same audience that buys other numerous fitness products from the Thigh Master to the Ab Roller. All women and most men over 30 would benefit. This is a huge market.

*** VARIOUS OTHER EXERCISES CAN ALSO BE PERFORMED WITH THIS DEVICE, INCLUDING ABDOMINAL EXERCISES ***

Product Selling Benefits

Unique Selling Points:

Solves a Problem –


1-The first problem is most people cannot perform proper push-ups – they don’t have the upper body strength - and therefore, they hate to do them. Or they modify their push-ups from their knees and then do not get the complete benefits they would get from a proper push-up from their toes. To tone and strengthen the upper body, all the muscles, and specifically the triceps and pectorals, the very best exercise is a proper push-up.

2-The second problem is that push-ups can put stress on the joints of the wrists, elbows and shoulders. Because the Gravity Ring lightens the load and assists the individual’s body weight to be pushed up, it takes the stress off the joints and can allow one to do proper push-ups even when recovering from an injury.
3-The third problem is those awful batwings for women (triceps) and “boobs” on men (pectorals). It is nearly impossible to firm up the back part of the upper arm – the triceps. No matter how many tricep-specific exercises women perform, nothing will firm the triceps like push-ups.

Mass Consumer Appeal – For the millions of Americans who struggle to get into shape and stay physically fit, the Gravity Ring has broad consumer appeal.

1. The Gravity Ring appeals to those who already work out but hate push-ups and have trouble toning and strengthening their upper bodies
2. The Gravity Ring appeals to those who want to get started on a fitness program but need assistance, or a push – in other words, they can’t do push-ups
3. The Gravity Ring appeals to those who would like to be fit but feel as though it’s too hard and too time-consuming to do push-ups and therefore, they never get started

Products Specs

Seller Objective:Open to discussing any type of sales arrangement
Patent / IP Status:Utility patent issued
Inventory in Stock:Inventory has never been ordered
Number of Units in Stock:< 100
Suggested Retail Price:$19.95 To $59.95
Wholesale Price:$6.00 To $8.00
Estimated Cost/Unit:$3.00 To $4.00
Minimum Order/Units:5000
Prior Sales Activity:No prior sales. Consumer testing revealed:

Demonstrable – The benefits and ease of use of the Gravity Ring are seen immediately upon trial. Users say it is easy to use and that they feel the benefits immediately. They are excited and confident about their ability to perform push-ups, and they all seem to know why push-ups are so important for their upper body muscles toning and strengthening.

High Perceived Value – The Push-Up Pal enjoys a very high perceived value as the alternatives are time consuming and expensive. The alternatives to the Gravity Ringare to spend hours in the gym performing numerous weight exercises that altogether still do not provide the benefits of push-ups, or to spend hundreds of dollars on a personal trainer who will provide similar assistance as that of the Gravity Ring.

Essentially, EVERY PERSON that saw or used the Gravity Ring wanted one.



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