Product Selling Benefits

The key selling benefits of the Duality Cross are its uniqueness and its message.

The Duality Cross solves a problem in that the standard crucifix shows only one side of the Christian message: Redemption. The whole point of Christianity is that Christ was both human and divine and that He came not only to die for our sins but to promise us eternal life: Resurrection. To focus on the suffering and death of Christ is to forget the all-important next step and the purpose of the story: Christ died, but then He rose again. Therein lies the source of Christian hope: through Christ we are redeemed and have the promise of a better life, a perfect life, in Heaven.

The Duality Cross targets a customer base that is not necessarily targeted by the standard crucifix suppliers: those who need an emphasis on the hope and promise of Christianity, a visual reinforcement of faith that will help to conquer despair and that will demonstrate that a better tomorrow can happen. The Duality Cross is perfect for people suffering a crisis or depression, or anyone who needs to be uplifted from tough times or a really bad day.

In fact, the response to the Duality Cross to date has included remarks about its profound message or emotional reactions with people saying, "You don't know how much I needed this."

In a Christian counselor’s office, there might be a cross/crucifix on the wall, but the Duality Cross statue could be placed on the desk or coffee table and be used as a teaching tool or a means of comfort. Thus it is more desirable a display than a standard cross. The same is true for anyone who deals with people who are in crisis or depression such as pastors, therapists, medical and shelter personnel, funeral directors, and the like.

Of course, the Duality Cross may be the crucifix of choice of many people simply because it tells the more complete story of the Redemption and Resurrection and will serve as a symbol of hope for them.