Product Selling Benefits

Versatility: The multi-functional nature means that they can be used for many activities in many different locations and climates. -They are loved and popular with women but men and children wear them too. They have become desirable and fashionable accessories representing a traveller's lifestyle and the idea of freedom. Low Risk of return - as it fits to any size Easily-demonstrable: They are easy to model on TV/online, as one piece can be fit to any size.-We have already done model shoots (see images) and have seen how the flexibility of the product makes it easy to do photo shoots or TV demonstrations. Not Seasonal-They can be sold in any season.-The usages stretch to activities such as camping, flights, holiday, picnic, backpacking and anything else. Easy to Target demographics-If a particular area/demographic is finding a particular use for them, you can tailor your presentation to that demographic, without having to change the product. Capitalise on global platform-They are not specific to one culture or person, and so can be sold across distribution channels.