Product Selling Benefits

Conventional Snowplows are:

Inconvenient
Too large
Too heavy
Too expensive
Too difficult to store
Too difficult to mount/dismount
Simply, they are TOO MUCH

Opportunity Landscapefor aPersonal Snowplow
1/2 of all vehicles sold are “LTV’s,” i.e. light trucks, vans, SUV’s.
100 million registered in U.S. in 2005
25 million owner occupied dwellings on lot size greater than ½ acre in non central urban areas (may have driveways long enough to need a “Personal Snowplow”)

If there were only a convenient, inexpensive, easy to use personal snowplow available that has the same functionality of conventional snowplows………….

The novel “DriveWay King” Snowplow

Effective-similar functionality to conventional snowplow, but hitch mounted design

Durable- rugged construction and extensive use

Easier- Attaches to trailer hitch in seconds

Economical- With no hydraulics, special mounts, etc., retail price of less than $1000 is attractive to consumer

Safety-rear, hitch mount allows full visibility for driver